Alex Catton

With a first-class honours degree in sports management, an early career in soccer coaching, and more than ten years spent working in sports tourism; Alex took the plunge in November 2023 and set up on his own, creating Vedere Travel.

Alex’s experience has predominantly been in elite sports tours, offering tailor-made itineraries to the world’s biggest sporting events.

Head of Sports for the UK’s leading provider of luxury sports tours for nearly five years, Alex has demonstrable experience in this specialist area of travel.

Named in the TTG Future Travel Leaders Programme in 2021, Alex spotted a gap in the holiday market for a “comprehensive luxury operator that provides all-encompassing solutions for sports travel”. Vedere (from the Italian word “to see”) was his solution.

In its first year alone Vedere saw significant growth, and was even shortlisted for the prestigious TTG Media Luxury Travel Awards 2025 for Specialist Luxury Operator of the Year.

Get in touch today to start planning your trips

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